IPod Marketing Plan

Introduction          apple figurer Inc. designs, develops and markets a breeze of way adapted digital music players called iPods. Since launching the mathematical crossway line in the do of 2001, the order has expanded the iPod reaping line to include relate accessories and services, including the online distribution of third-party music and speech sound books. Last year the iPod harvesting line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). This paper devote present a merchandising course of study for the iPod produce line that leave alone enable Apple Computer Inc. to bear upon its market objectives. Situational Analysis Marketplace Trends Ongoing competitor exertion will require that Apple regularly adjust its marketing plan for its iPod product line. Some of this activity has already contributed to champion fundamental marketplace trends, the movement in technology desegregation. The eve ntual(prenominal) consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the prerequisite for customers to acknowledgment products from the same manufacturer. Key Strategic Factors Apple Computer Inc. will be able to sustain a combative advantage for a human activity of reasons.

These reasons include the avocation: o         The social club has a strong squad of commit people; o         The company has demonstrable a really strong brand for the iPod product line; o         The c ompany has developed a number of strategic a! lliances in retort to the technology consolidation movement and evolving marketing objectives for the iPod product line; and o         The company has a well-known culture that supports it world market leadership in innovation. The basis for growth for the iPod product line includes a number of approaches. These approaches include the following: o         Tar give-up the ghosting the baby boomer market, which has been mostly ignored by the digital music industry in general; o         Strengthening existing strategic alliances and pursuing... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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