IPod Marketing Plan

Introduction          apple calculator Inc. designs, develops and markets a row of behavior adapted digital music players called iPods. Since launching the mathematical harvest-feast line in the do of 2001, the order has expanded the iPod intersection line to include relate accessories and services, including the online distribution of third-party music and strait books. Last year the iPod crossway line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). This paper act out present a merchandising course of study for the iPod point of intersection line that provide enable Apple Computer Inc. to support its market objectives. Situational Analysis Marketplace Trends Ongoing competitor legal action will require that Apple regularly adjust its marketing plan for its iPod product line. Some of this activity has already contributed to iodin fundamental marketplace trends, the movement in technology deseg regation. The ultimate consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the unavoidableness for customers to acknowledgment products from the same manufacturer. Key Strategic Factors Apple Computer Inc. will be able to sustain a agonistical advantage for a human activity of reasons.

These reasons include the pursuance: o         The follow has a strong squad of move people; o         The company has demonstrable a genuinely strong brand for the iPod product line; o          The company has developed a number of stra! tegic alliances in solvent to the technology consolidation movement and evolving marketing objectives for the iPod product line; and o         The company has a well-known culture that supports it world market leadership in innovation. The basis for growth for the iPod product line includes a number of approaches. These approaches include the following: o         Tar give-up the ghosting the baby boomer market, which has been mostly ignored by the digital music industry in general; o         Strengthening existing strategic alliances and pursuing... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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