Visual Persuasion: The Role of Images in Advertising Essay

Advertising is part of our daily lives as advertisers mapping legion(predicate) authoritys to absorb the customers solicitude. Advertising can be referred to as non- soulal communication on a corporation or its products that ar broadcasted to viewers through a mass medium. All efforts to inform and dispose must respect the principles of human freedom for them to be chastise. Highest ethics should be practiced when advertising to children. Advertisers should shape their subject to attract audiences of the scope and demographic structure sought. Advertisers should practice transp arncy. There should be the need for proper preserve and rapport with consumers ought to be honest and fair. . All advertisings normally determination palaver images as headspring as visual effects that fuck off these products benevolent to consumers. The question is, what is the purpose for the advertisings and what bring ins a consumer to see the images and want to try the drenching product. Advertisements are normally done on TV, magazines and the radios consequently are amicable to the target market in this case of whiskey advertisement the boylike adults.The advertisement industry has grown rapidly in the past old age as effective advertisements has led to attach in sales for companies, hence the need for companies to study all means that an advertisement can attract the attention of the potential difference dealer of any product. One of the most everyday ways of advertising in alcohol products hardly controversial is the part of sex to sell alcoholic products (Carstarphen et al, 114). To analyzethe advertisement of Evan Williams whiskey, a rhetorical triangle is utilize. Also included are ethos, pathos as well as logos. The target audience for this advertisement was young males and young-bearing(prenominal)s in their new-fangled teens, mid and late twenties.The advertiser uses pathos in the advertisement by evoking emotional feelings especially from the men.To get the male array of the equation, the advertiser draws attention as well as interest, by the use of a striking, gentle young lady on the right side of the advertisement, in self-luminous colors to draw attention to a bottle of whiskey that is right in the center of the page. The thing that makes the attention of people to stick is that the amiable young lady is in fact posing next to nil despite world incredibly good looking. There is alike a way to get female attention to the advertisement. This is done through screening a theater of operations girlfriend, seeming a typical girl during the young years. Besides that, at that place is an image of the same little girl but now she has become a woman, very attractive, more powerful, and full of trust and self-esteem. Then the exactly way to achieve that is by drinking Evan Williams Kentucky now bourbon whiskey. (Williams)The purpose of the advertisement is to attract the young adults to consume the advertised whi skey. The start-off very important information that is sent across to all potential buyers is that the whiskey has been brewed for sevener years before world brought to the market. With a continuing period of brewing, it means that the whiskey is matured and of quality hence being attractive to potential buyers. The use of this point illustrates the advertisers use of logos in the advertisement as they expect the consumer to be perspicacious in their analysis of the advertisement such that they can tell the term period the whiskey overlyk to mature.The advertiser uses sexual stereotypes that include a blond hair, with blue eyes as well as breasts that are extended in size. The whole thing leads to the impression that sex sells (Carstarphen et al, 114). This is the advertiser appealing to the ethos. Also cannot see the trustworthiness of this advert writer and most believably there is a snobby attitude as it seems that the only way that people care about others is if they a re good looking andthe less(prenominal) attractive are viewed unequal. This fails to comply with the ethos such that it is not ethically right. It is alike difficult for the woman who is less attractive on the right side of the advertisement toachieve similar opportunitiesthan the onewho appears sexually enticing to the audience.I believe that the advertisement is showing poor ethics hence helplessness to comply with the industry ethos.Logically the advertisement is essentially sexual. There is the use of a scantily clad lady, who looks so attractive in dazzling colors, standing just next to a bottle of whiskey. Theadvertiser also tries to use a slogan that will go with the product as well as its application in a completely varied situation including a woman. They also show how better it gets when aged seven years. It is degrading to the womanwho appears in the advertisement since it showsher beingugly in the first image, and then againinanother shot, she appears years subsequen twith less tog andmake updone,suggesting thatshe now looks better.The difficulty with it is that only few women look like that hence setting the bar too high to reach for ordinary people. I would also mention that there is nothing wrong with girl on the left as she is plain and simple.The collective responsibility of the society is drained away through eating away close to nothing in order to catch attention as well as impress.The photo on the left looks worse because they nonplus not done the hair. The lady also wears a shirt thats wrinkled, simple earnings as well as a simple vest.The advertisertries to get sexual emotions in most of their alcohol advertisements. hither they have used an attractive woman standing close to a bottle of whiskey. t. The advertisement is able to connect emotionally with the consumers who eventually buy the products. The black market makes it more differentiated in product in equivalence to its competitors. The effectiveness of the advertising cam paign can be seen in the responsiveness of the consumers such that they are able to consume more of the products hence an increase in the products sales revenue. This thus highlights the effectiveness of the advertisement.The target audience of this campaign is the general public more specifically, home. The effectiveness in the delivery of the advertisement is quite successful. To me, the delivery of the advertisement is easy to relate to and because of that. I could be easily convinced do consume the product. The effective delivery of the advertisement makes its more appealing to the target audience hence helps in the work of their desired marketing goals.There is the impression that drinking this product will make the person to get this particular woman. There is the attraction on the female emotional side whereby there is the talk of how a young meet looking woman goes on to become attractive, the impression created here being that this product makes women become very attracti ve. This is appealing to consumer ethos. In the advert, the younger girl who looks less attractiveseems to be less confidentbut in the older picture she looks more attractive. In the newer picture, she looks more vibrant and her clothing is more sexually proactive than in her older self, where she used to whirligig up and dint show any skin. Therefore the advert shows that a person becomes happier if they are good looking and sexually dressed unlike when they are not good looking personsConclusion In conclusion, I call in the use of sexual appeal is a terrible way of advertising. The problem is that all companies have adopted this way of advertising and this has led to inlet of alcohol even for the under aged. I have also discover that the different angles of this advertisement are similar as sex is used to sell everything. The society also seems to have adapted to this type of advertisement and therefore no changes will occur any time presently hence sexually racy ads will continue to be seen in the magazines (Sell now, 89). Hopefully companies will one day do away with these types of ads and make ads that are suitable to our culture.ReferencesCarstarphen, Meta G, and Susan C. Zavoina. Sexual Rhetoric Media Perspectives onSexuality, Gender, and Identity. Westport, Conn Grenwood Press, 1999. Print.Messaris, Paul. opthalmic Persuasion The Role of Images in Advertising. LondonSage Publications, 2002. Print.Sellnow, Deanna D. The Rhetorical top executive of Popular Culture Considering Mediated Texts.Los Angeles SAGE, 2010. Print.Williams, Evan. ThinkUP Cube. 2012. Web.http//www.thinkupcube.com/portfolios/evan-williams/BIBLIOGRAPHY l 1033 n.d. Evan William Whiskey Advertisement. .Source record