Hardware and software report Essay

This logo is attractive as it advertises its name in its logo and so it is a useful selling point, this is unlike former(a) boy such as the apple logo where there is no text. Secondly logo uses two act upons and therefore it supposes clean and master and unlike other logos such as the old Fanta logo (which is cluttered and not colour coordinated). Thirdly this logo is a certain(prenominal) improvement for previous BA logos, such as the one(a) released on the Queens Birthday in 1991.However the logo hasnt been updated for just over fifteen years, certainly there carry been modifications and improvements, and even so BA hasnt changed it completely. A report done by The economic expert shows this could be why BAs sales have been f all tolding gradually over the past decade. This logo represents the British based airway Monarch. This logo uses two complementary colours, which are purple and yellow. The crown symbol is very(prenominal) clever because it matches the name of ai rline. The colours are used to corking effect on the crown, the middle part of the crown is filled in with a golden yellow, and the two sides match the purple font.The crown is in a bold shape of an M so that people go away notice that it belongs to Monarch Airways. It is extremely simple but also very clever and unique Ryan Air is an Irish Airline company who differentiate in cheap flights. This logo is simple and quite sphere and dull. The writing is big and bold so that people can read it from a long distance and so that it stands out and it has a short guideword underneath persuading potential clients to fly with them. It also has a small physical body of a golden harp but its not on the subject of flying, planes, or holidays.The Ryan Air logo is far too plain and doesnt use the beautiful two colours to effect. 2. 2 My word of honor 2. 3 My Final Logo Mr Jones chose this logo, because he believed this logo represents the ethos and nature of the company. This is one of th e only logos to have the slogan of the company underneath. He believed that this was an necessity marketing point, which reflects the company. After research of existing logos (both travel and non-travel) and their colour scheme, I chose brow, yellow, and black.He chose the computer digited logos because they look more than professional and pleasing to the eye. Another factor that was imperative to my chosen design is the survey I carried out ( watch out Appendix C for completed survey). 2. 4 Task Evaluation How did you choose what features to embroil in your logo? I looked at three different logos and evaluated the good and the bad things virtually each logo, and then created each of my own logos and trying to include all of the good features that I had spotted, to make it as effective as possible.I also created a survey on what customers wanted to see in a logo which has given me more of an insight into customers needs. What ironware and software did you use? To create these particular logos I used Hardware Dell Dimension DM 051 packet Microsoft Publisher 2007 Microsoft Word 2007 Corel Graphics Designer Internet Explorer 7 (www. logomaker. com) Suggest an alternative way for completing the task and what other hardware or software could you have used? For this task I could have used different programs or I could have edited my careworn designs on the computerSoftware Microsoft PowerPoint 2003/7 Adobe Photoshop CS2 Hardware Apple Mac (OS 3. 0 Beta) How well did this task work? Overall I think I did quite well on this task, as I managed to use different programs and explore the different features of them, also I looked at the differences in the features between Microsoft Word 2003 and Microsoft 2007, I feel this has benefited me greatly. My logos look professional and smart, and I am pleased and the end result, however I feel I couldve put a slogan on all of the logos, not just one.