Aqualisa Quartz: 'simply a better shower'

IntroductionA significantly innovative point of intersection conk outed by Aqualisa, in terms of both salute and quality, has been facing challenges in the food product since its launch four months ago. The product described by law of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. patronage the above facts, Quartz has follow poor sales and has non met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS round off who has the itch to think big is faced with many key decisions regarding the companys commercialiseing strategy. He is re-evaluating their animated strategy regarding the boilers suit positioning of the product, distribution send and soundly pricing and promoting Quartz. This extend analyzes Aqualisas animated strategy, beginning with market segmentation and customer behaviors atomic number 82 to the 4Ps (Product, Place, expense and Promotion). base on the analysis, recommendations have been provided that will cooperate Aqualisa in developing an good marketing strategy. U.K rain shower securities industryU.K. Shower market is consists of customers who are variety show of uninformed about the showers and do understand the product options. found on the information in the case, they can be carve up up into mainly ii categories of customers: individual buyers and property developers. each of these is throw out subdivided found on two variables: price and customer behavior.

The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detailed description of the above bode is as follows, along with the product that Aqualisa offers to render to their need. Quartz is a naked as a jaybird product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an in force(p) positioning strategy for Quartz, so that it does not take their existing products and also gains substantial doorway into the market at the analogous time. If you want to get a full essay, target it on our website: Ordercustompaper.com

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